Valencia Football Club and the Chicago Bears have joined forces for a joint activation between the club and an NFL team. An NFL delegation led by Ambassador Roberto Garza visited the Mestalla last week. Garza is an American football legend who played 14 seasons at the elite level, including an appearance in Super Bowl XLI.
He took the Mestalla Forever Tour, which is visited by more than 80,000 people every year, to learn about the oldest stadium in La Liga, and also had the opportunity to meet Valencia midfielder Pebelo, where they taught each other the tricks of their craft and interacted with the club. Mascot “AMUNT”.
Valencia FC and the Chicago Bears share elements of their identity such as the traditional team colors (white, black, and orange) and were founded just over a year apart. They used this opportunity to strengthen relationships and record mutual content that will be published on various platforms to a combined audience of more than 20 million followers in total.
This international activation, implemented by Valencia FC's Communications, Marketing and Commercial Departments, is part of the club's strategy to penetrate the North American and Mexican markets, attracting new fans. It coincides with the strategy of the Chicago Bears, who have selected Spain as a target within the NFL's ambitious international expansion program.
The Chicago Bears work with the aim of promoting the growth of the NFL in Spain, implementing actions such as these with Valencia FC to attract attention on social networks and attract fans through content, as well as other tactics such as organizing workshops and watch parties in different Spanish cities in cooperation. With Wasserman Agency.
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